The Ukrainian Media Fund joins forces with the German Marshall Ukrainian Media Fund and International News Media Association unveils new scholarship programme
The International News Media Association (INMA) will support the Ukrainian Media Fund with extensive training for Ukrainian journalists.
During the ”Media Innovation Week” in Copenhagen, INMA announced a new partnership with the Ukrainian Media Fund in order to offer corporate memberships to newspapers in Ukraine.
INMA First Vice President Gert Ysebaert, CEO of Belgium-based Mediahuis, told the more than 300 delegates from 36 countries in Copenhagen that INMA supports journalism-based local media companies in Ukraine under unprecedented assault by war: ”Journalism is indispensable in a well-functioning society,” Ysebaert said. “It’s critical now more than ever. How can we contribute with the strength of INMA? The first thing we can do, a modest step, is introducing a scholarship for media companies in Ukraine, offering them a free membership with everything that comes with this membership — support, Webinars, master classes. There are very urgent needs — money, helmets, newsprint — but in the long-term, they will also need to build up a viable business model. And that is where we can help. This is where INMA can step in.”
INMA will support newspapers, selected by the Ukrainian Media Fund, with key trainings related to subscriptions, digital advertising, data, product and newsroom innovation. “The knowledge and resources of INMA will be offered to newspapers in Ukraine for free, as they enter the next phase in our support to local journalists fighting the information war with independent reporting”, Mads Brandstrup, the CEO of Danske Medier, one of the founding organisations of the Ukrainian Media Fund, said in Copenhagen.